The recent rebrand of LP Creative Co. is exciting for all of us on the team, and for many different reasons. In addition to a sleek, new design and updated services, you’re going to see more phrases like “optimized content” and “SEO strategy.” This actually is exciting, I promise, and I’m going to explain why.
These phrases have a tendency to intimidate and confuse some folks, so today, I’m going to break them down. I’m also going to explain how they can aid your local marketing strategies and bring in meaningful business.
SEO: A Necessary Building Block
SEO stands for “search engine optimization.” It centers around keyword-rich content within your website, designed to naturally gain traffic and increase your rank in search engines like Google. It requires patience and extensive research into your industry’s most popular keywords.
SEO is especially useful for businesses focused on local marketing. By infusing your website’s written content and social media strategy with popular, locally-relevant keywords, you can target your most promising potential clients.
How Search Engines Work
If SEO is going to make any sense, you’ll need to understand how search engines (Google, Bing, Yahoo!, etc.) operate and carry out their searches. This directly ties into the importance of SEO-friendly content within your website.
Once a website is launched, a search engine (let’s go with Google for now) will scan its code and place it in an index. From here, Google will be able to find this information in the future, retrieve it, and present it to the searcher.
When you search for something on Google, you use keywords to narrow your results. Google then returns to that index and searches it for websites containing the closest matches to your keywords. The most relevant results found during this process are what you see on the search engine results pages, or “SERPS.”
Content is King: The Importance of Optimized Content
Once you’ve discovered the ideal keywords for your industry, it’s time to build your content. This is where it’s easy to run into logistic problems.
Perhaps you’ve heard the phrase “content is king.” In our business, it’s a bit of a cliche, but there’s a reason for that: it’s true. Your goal is to increase traffic to your website, right? That’s a great goal, but if your website content isn’t up-to-snuff, it’s not going to bring in any new business. This is why SEO alone isn’t going to cut it.
A common mistake is to become so focused on SEO and keywords that content quality suffers. A blog post or an “About Our Company” page that is oversaturated with keywords is hard to read. You don’t want to sound like an advertising robot, do you?
Ideal web content still follows the golden rule of an effective blog post: provide value to your reader. Helpful content that is packed with useful, easy-to-understand information is the ultimate goal. Content like that, coupled with natural keyword incorporation is marketing gold… and exactly what we mean by “optimized content.”
Optimized content, while extremely important, isn’t always the easiest thing to pull off. Keyword research in itself can be tedious, even without adding strategic writing to the task. This is why I recommend investing in professional copywriting services.
The Local Marketer’s Secret Weapon
LP Creative Co. is a full-service branding and design agency. This means that we strive to build beautiful websites that are of the highest quality— inside and out.
In order to uphold this philosophy, we’ve added content creation and copywriting to our list of services. Choosing professionally-written, optimized content is the perfect way to provide value to your new readers without adding stress to your life.
We understand that not everyone is a writer; in fact, that’s why we love collaborating with the companies we get to partner with. We have the unique opportunity to explore the talents of business owners who are experts in their trades. By letting our team at LP Creative Co. do our best work, our clients are allowed to do theirs.
Your presence on the web needs to be strong and competitive. A full and rich website that utilizes SEO techniques can help you get there. Please contact us with any questions you might have about professional copywriting services; we’d love to hear from you!