Peak Surveys

A Brand Refresh for Colorado Springs Research Business

Understanding your market can make or break a small business. Whether it’s delivering the best customer experience, increasing sales, or enhancing employee engagement, Peak Surveys helps their customers acquire the accurate, unbiased data necessary to achieve their business goals.

Owner Dawn Kruger approached LP Creative for a brand redesign, in order to bring her business into 2018 and better communicate her small business services and brand promise. The old logo and outdated website was in desperate need of a makeover and up-to-date, fully-responsive website.

A brand refresh maintains the visual connection of a business’s identity while making it over to be more modern and vibrant. Most importantly, a brand refresh keeps a business aware of today’s audiences by designing for them.

Our strategy was based on a thorough review of this research business serving small business owners in the Colorado Springs, CO metro area and across the country. Our process involved close collaboration with the owner to ensure their brand refresh stayed inline with their audience by designing a fresh identity system and online presence that was optimized and user-friendly.