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Do you know that the average human’s attention span is shorter than a goldfish’s? According to research conducted by Microsoft, it is. More specifically, a typical person’s attention span has fallen from 12 seconds in 2000 to eight seconds today. A goldfish is presumed to have an attention span of nine seconds.
What does all this mean for people involved in web design and web development? It means they need to create websites that convert and convert quickly.
Use Images Properly
Most people are visual learners. This simple fact gives you the chance to incorporate images into your web design that will capture the attention of your visitors quickly. It’s not enough to slap images on your website. You have to use them property to engage your visitors.
If you want to create a connection with your visitors, consider using images that feature human faces. If you want to make your brand seem more approachable, think about incorporating animation into your design. You may want to consider having a hero image, which is a large web banner that’s typically in the background and that features some text or a button that includes a call to action, if you want your visitors to take an immediate action.
No matter what kind of images you decide to go with, you have to make sure you optimize them. You need to make your larger images “lighter” by compressing them without compromising their quality. If you don’t optimize your images, it can slow your page load speed, something that may drive your visitors away and lower your conversion rate. Research shows that a mere one-second delay in page load speed has the potential to reduce your conversions by a whopping seven percent.
Here are some free tools you can use to optimize the images on your website:
- TinyPNG.com
- ImageCompressor.com
- Compressor.io
Use a Responsive Web Design
Any reputable digital marketing expert will tell you that it’s vital for your website to have a responsive design if you want it to rack up conversions. A responsive web design enables everyone who visits your website to have the same view of your site regardless of the kind of device or browser they use to look at your site. In other words, a responsive design allows people to interact with your site the same way no matter how big their screen is and irrespective of their screen’s resolution.
As we dive deeper into a mobile-first world, having a responsive web design is more important than ever.
Harness the Power of Whitespace
Also known as negative space, white space refers to the areas of your web pages that are left blank or unpopulated. Whitespace can be very powerful because you can use it to highlight a call to action and increase your conversion rate. For a great example of the effective use of whitespace, you don’t need to look beyond Google.
Understand – just because these empty spaces are referred to as “whitespace,” it doesn’t mean your webpages’ empty areas have to literally be white. You can still emphasize your CTA even if you decide to fill your whitespace with color.
For a Website That Converts, Contact our Web Design Agency
If you want a website that converts visitors successfully, contact LP Creative Co. We offer a full suite of web development and web design services to small and midsize businesses in a wide array of industries. We’re experts at creating websites that are geared toward maximizing conversions and other goals identified by our valued clients. To learn how we can help you increase the number of conversions your website generates, get in touch with us today.