What would it mean if more people visited your website? Obviously, more visitors translate into increased traffic. More visitors can also mean more leads you can convert into bankable sales. Before you start making plans to reinvest your increased profits into your business, however, you need to craft a strategy to capture more leads.
Make the Most of On-Page Search Engine Optimization
When it comes to web design, there are some fundamental things you can do to increase the number of people who visit your website and get more high-quality leads. One of those things is to make the most of your on-page SEO.
Search engine optimization encompasses all of the activities you engage in to increase the volume and quality of the organic traffic that visits your site. These activities include researching keywords and using them appropriately, creating content that’s meaningful and relevant to your target audience and scripting meta descriptions that accurately reflect what’s on your webpages.
If you want to gain more traffic and capture more leads, you can’t settle for creating great articles, blog posts and videos. You need to proactively promote your content for people to actually navigate to your website to view the material you’ve published.
How can you promote your content to a large number of people at little to no cost? By using social media, of course. Using just any social media site isn’t enough. You need to identify the social sites the members of your target audience use most often and open accounts on those platforms. In general, it’s wise to focus on a handful of social platforms that you’ll have time to use regularly. If you have too many social accounts and fail to use them often enough to engage with your followers, they can undercut the effectiveness of your SEO.
If you’re unsure which social sites to use to promote your content, think about the nature of your business. If you sell directly to consumers, you may want to begin with sites that have a visual focus like Instagram or Pinterest. If you sell to other businesses, you might want to start your social outreach on a site that caters to professionals, such as LinkedIn.
Establish an Affiliate Program
An affiliate program can help attract more traffic to your site and enable you to generate more leads because it incentivizes another publisher to promote your business to its audience, an audience you might not be able to tap into otherwise. The reason that other publisher will be willing to steer people in the direction of your website is that you’ll pay the publisher for every sale that originates from the traffic it sends your way.
Once it’s established, an affiliate program needs very little attention. Since you only pay when the program yields a sale, an affiliate program is typically a low-maintenance, affordable way to generate sales.
Use a Responsive Web Design
In today’s mobile-first world, user experience – rather, mobile user experience – is a crucial key for any business that wants to earn more high-quality leads. For your website to provide the best UX possible, a responsive web design is an absolute must. Luckily, LP Creative Co. is a website design agency that provides a long list of web design services that includes responsive web design.
To learn why our digital marketing agency is the right fit to help you earn more leads and close more sales, contact LP Creative Co. now.