Stoneworth: A premier roof tile manufacturer in the Midwest. They needed a fresh, new brand and website that reflected the high quality of their products and customer service.
Founded 13 years ago, Stoneworth Roof Tiles has carved its place into the forefront of the roof tile manufacturing industry. Wanting to build on the already-strong foundation of the company, new owners Dan and Sara Carvalho were determined to grow the business through hard work, quality products, and elevated marketing. Stoneworth came to LP Creative Co. for help with their brand, its visual identity and content, and a new website that displayed both their high-quality products and dedication to customer service.
Improving Ease-of-Use, Displaying Quality
When a client works with Stoneworth on a roof tile project, they can count on satisfaction in not only the final product, but also their entire experience — from start to finish. LP Creative Co. set out to reflect that as we developed their website. Our goal was to build a website experience that reflects the quality craftsmanship of their products and the headache-free buying experience that Soneworth provides. To do that, we simplified the buying process as much as possible, allowing customers to look at top-selling options, then making it possible for clients to customize further from there, if possible. The website organizes the products in a way that easily showcases the different profiles and colors, and even provides examples for inspiration.
Visual design and content that reflect quality, dedication, and sustainability
Stoneworth’s goals — in both product and business — involve longevity. With roof tile accompanied by a 50-year warranty, they wanted a visual brand that matched — timeless and dependable, yet innovative and focused on the future. LP Creative Co. kept this in mind as we refreshed Stoneworth’s brand, logo, UI and UX website design, and all marketing collateral, including logo, signage, marketing books, stationery, cards, and more.
