What kind of business do you own or manage? Do you operate a restaurant, a book store, an art gallery, a car dealership or a pet grooming shop? No matter what type of business you run and regardless of its size, local SEO and managing your organization’s reputation should be top of mind at all times.
An Explanation of Local SEO and Its Importance
Local SEO is like regular search engine optimization with a local twist. Whereas “regular” SEO aims to increase the traffic that visits your website from any physical location, local SEO aims to attract the attention of people who are looking for your business or the things you sell who are physically located in the vicinity of your business.
In other words, local SEO is geared toward ensuring your website shows up in searches that include geo-qualifiers like the name of your city or your zip code. It’s also intended to make sure your website is ranked favorably in searches that include the words “near me.”
Local SEO is important because it has the potential to increase the number of people who contact or visit your business and increase your sales as a result. If you’re doubtful about the importance of local search, consider the following:
- Approximately 70 percent of mobile users have clicked a listing in their Google search results to call a given business directly
- Almost two thirds of consumers are more likely to make purchases from companies that have websites or apps that have customized information about their respective locations
- 70 percent of consumers visit a business or make a purchase as a result of information they found online
- More than 50 percent of “near me” searches result in a store visit
Our Local SEO Services
At LP Creative, we understand how important local SEO is to businesses of all sizes. We provide local SEO services to small and midsize businesses across industries. Our goal is twofold. We want to increase your website’s traffic and we want to get more people in touch with your business and through your doors. Learn more about understanding the ROI of local SEO for SMBs.
To learn how our local SEO services can help your business, contact LP Creative today.
Why Reputation Management Is Important
It’s impossible to overstate the importance of managing your organization’s reputation. In fact, it’s not inaccurate to say that your business is only as good and successful at its reputation. That statement is even more meaningful in today’s connected society.
For your business to be as successful as possible, you need to be vigilant about your reputation. You need to actively research what people are saying about your company online. When you do, you’ll learn how your clients and prospects feel about your company and the things you sell. If people are using words like “horrible,” “worst” or “not recommended” when they’re talking about your business and its goods or services online, you need to focus heavily on your reputation management.
Even if people discuss your company in glowing terms, you still need to focus on managing your reputation to ensure it remains in good standing with your target audience. Here are some of the potential benefits that managing your reputation can yield:
- Builds trust
- Increases your credibility
- Increases sales
- Projects a professional image
- Attracts better qualified prospects for vacant positions within your organization
Our Reputation Management Services
We offer reputation management services you can rely on to repair a poor reputation or maintain and even improve one that’s already great. No matter what industry your business is in, you can count on us to actively and vigilantly manage your organization’s reputation. For more information about our reputation management services and how they can benefit your business, schedule a consultation with LP Creative now.