Cultivating Trust in a Competitive Kansas City Metro Market
The only diagnostic veterinary pathology provider in the Kansas City area, Innovative Vet Path utilizes cutting edge technology to provide on-site and virtual veterinary diagnostic services to clients both locally and nationally. With a specialization in dermatopathology and a personal approach, Innovative Vet Path creates a unique experience for even the most specialized of cases.
The LP Creative Co. team worked alongside owner, Karen Trainor DVM, MS, Diplomate ACVP, to build the brand and online presence for veterinarian-owned diagnostic pathology service, Innovative Vet Path — the first diagnostic veterinary pathology provider in the Kansas City metro area.
Our partnership focused on brand development, web design, content development, and marketing solutions. Through our team collaboration with Karen, we wanted to ensure the website’s user experience reflected a presentation of information and resources in a clear and concise way, optimized for the local market, and search engine-optimized. Recognizing the importance of Innovative Vet Path being the first of its kind in a growing and competitive market, we met the challenge of creating a brand that communicates both industry prowess and approachable care.