Local Listing, SEO & Reputation Management
What kind of business do you own or manage? Do you operate a restaurant, a bookstore, an art gallery, a car dealership or a pet grooming shop? No matter what type of business you run, and regardless of its size, local SEO and managing your organization’s local listings should be top of mind at all times.
An Explanation of Local SEO and Its Importance
Local SEO is like regular search engine optimization with a local twist. Whereas “regular” SEO aims to increase the traffic that visits your website from any physical location, local SEO aims to attract the attention of people who are looking for your business or the things you sell and are physically located in the vicinity of your business.
Our Local SEO Services
At LP Creative Co., we understand how important local SEO is to businesses of all sizes. We provide local SEO services to small and midsize businesses across industries. Our goal is twofold. We want to increase your website’s traffic, and we want to get more people in touch with your business and through your doors.
When you invest in local SEO services from LP Creative, you’ll receive:
Website optimization through localization
Ensuring you show up in the areas you’re targeting
Reputation and listing management
Creating and managing citations, backlinks and directories
Google Business Profile setup and optimization
Ensuring your company shows up on Google Maps
Who Needs a Local SEO Strategy?
In other words, local SEO is geared toward ensuring that your website shows up in the area you are targeting. It’s also intended to make sure your website is ranked favorably in searches that include the words “near me” by matching according to the user’s actual location and intent.
Benefits of a Local
SEO Strategy
Local SEO is important because it has the potential to increase the number of people who contact or visit your business and increase your sales as a result. If you’re doubtful about the importance of local search, consider the following:
70% of users
Approximately 70 percent of mobile users have clicked a listing in their Google search results to call a given business directly
Consumer confidence
Almost two thirds of consumers are more likely to make purchases from companies that have websites or apps that have customized information about their respective locations
70% of consumers
70 percent of consumers visit a business or make a purchase as a result of information they found online
Searches “near me”
More than 50 percent of “near me” searches result in a store visit
Reputation & Local Listings Management
It’s impossible to overstate the importance of managing your organization’s local listings. In fact, it’s not inaccurate to say that your business is only as good and successful as its reputation. That statement is even more meaningful in today’s connected society.
For your business to be as successful as possible, you need to be vigilant about your reputation. You need to actively research what people are saying about your company online. When you do, you’ll learn how your clients and prospects feel about your company and the things you sell. If people are using words like “horrible,” “worst,” or “not recommended” when they’re talking about your business and its goods or services online, you need to focus heavily on your reputation management.
Even if people discuss your company in glowing terms, you still need to focus on managing your reputation to ensure it remains in good standing with your target audience. Here are some of the potential benefits that managing your reputation can yield:
1
Builds customer trust in your brand and services
2
Increases your brand’s credibility in your industry
3
Improves sales through increased online traffic
4
Projects a professional image that stands out
5
Attracts prospects for positions at your company
LP Creative Co. will also work with you to create and manage business listings across multiple directories and platforms.
By making sure your information is accurate and consistent wherever it is posted, you’ll be able to gain trust and increase your Google rankings. We’ll make sure that your business is easily found, and that anyone who encounters it will be able to follow that information to the appropriate places.
Read our SEO articles
