Search Engine Optimization (SEO) for SMB's
We want the relationships you build with your clients to be long-lasting and dynamic — starting with how they find you. With effective Search Engine Optimization (SEO), your website will get you in front of your target audience and in front of your competitors. Our team of experts knows exactly how to help your website organically rise to the top of the pile of search engine results and ensure that potential customers know how to find you.
What is Search Engine Optimization (SEO)?
On the most technical level, search engine optimization is the use of various techniques to improve your page ranking on search engine results pages (SERPS) – Google and Bing the current leading services with Google accounting for roughly 75% of searches performed in 2017.
Search Engine Optimization is the art and science of using strategic, relevant content and keywords to organically bring traffic to your website. SEO is needed to have your website rank as high as possible on the search engine results page (SERP). Our Omaha and Overland Park inbound marketing and locally-focused SEO is complimented by our other services including website design, targeted content marketing and social media.
What are the benefits of SEO?
SEO increases your search engine rankings. It also ensures that your website contains relevant, useful content. So, when new leads visit your site, they’ll be met with an informational hub that makes it easier to start working with you.
The ultimate purpose of SEO is to include formatting and content designed to appeal to the search engines’ search algorithms so that your content is given priority over another site where the content might be out of date, poorly formatted, badly written, or any other influencing characteristics.
Top 3 reasons it's time to hire an SEO company
Inbound Marketing Expertise at the Core
SEO increases your search engine rankings. It also ensures that your website contains relevant, useful content. So, when new leads visit your site, they’ll be met with an informational hub that makes it easier to start working with you.
The ultimate purpose of SEO is to include formatting and content designed to appeal to the search engines’ search algorithms so that your content is given priority over another site where the content might be out of date, poorly formatted, badly written, or any other influencing characteristics.
Technical
SERP algorithms require that certain steps have been taken in the coding of your website in order to even be visible. These steps include HTML markup, optimization techniques, and schema markup.
Onsite SEO
If your content doesn’t show topical authority, is poorly written, and doesn’t support the other content on your site through cross-linking, you’ll be relegated to the bottom of the results heap.
Offsite SEO
How people find you matters. We disavow links from sources that will hurt your page ranking, and build high-quality off-site link-backs to ensure your target audience has a way of reaching your content.
Social Media
We leverage your presence on social media platforms like Facebook, Instagram, Twitter, and other relevant communities to organically create interest in your brand and lead them back to your website.
A driving force and a strategic necessity
According to data released by Google, 46% of all searches on Google are seeking local information, with 18% of consumer local business searches on mobile devices resulting in purchases within 24 hours. Therefore, we provide the perfect advanta ge to Omaha and Overland Park based clients, as we’re able to provide localized SEO content and optimization in branding and marketing efforts to truly hone in on your local customer base and build traffic to your website and your brick-and-mortar business.
A full-service provider
That’s a lot of technical information — and it’s important, to be sure — but if you boil it all down the takeaway is pretty simple: the content you provide needs to change with the times… and the search engines.
You can’t expect to post a page optimized in the moment for SEO, and never touch it again. It requires ongoing website design, targeted marketing campaigns, and social media strategies to ensure your website is a living, evolving tool to remain relevant in the eyes of the SERPs.
We’re prepared to build a website for you that is beautiful, user-friendly, and ready to climb the search engine rankings. Please reach out to learn more about how SEO can drive your rankings upward and potential customers to you, so you can start building those long-lasting relationships.