Have you launched your website but you’re less than impressed with your stats? As a business owner, you must promote the new website, and these handy tips will get you going. For at least 3 months, you’ll want to make promotion of your newly launched website or social media page a priority in your communications with your contacts and customers.
These steps take commitment, but they’re also super-easy! They will put you on the right path to ensuring that your traffic numbers stay strong and your SEO is effective.
Promote. Then Promote Some More. And Don’t Stop Promoting. Ever.
Now’s the time to get your name and web address out there…to everyone. Put your website on every piece of marketing material you have, including business cards, signs, brochures, advertisements, etc. Send out an email blast to all of your contacts encouraging them to check out the new site. Hit up every social media site in your arsenal to drive more and more viewers to your site. If your product or service warrants it, offer a new site special offer or coupon. Drive up traffic to your site as fast as possible!
Add New and Engaging Content
Google ranks sites not only based on keyword density, but also on optimized content. The fresher your content is, the higher your business will rank in Search Engines like Google. Update your website as often as possible; share your event information, news, special offers, etc. Keep people up-to-speed on what you and your business is doing, and Google will make sure you stay near the top of the rankings. A good way to do this is through blogging, which leads us to the next tip.
Start and Maintain a Blog
If you don’t have a blog, start one. It’s a great (and easy) way to keep fresh content on your site. See above why that’s so important. Here are 3 big reasons your business needs a blog.
Update your website
WordPress regularly offers updates to their core software. Keeping up with these updates will ensure that your website stays in working order. LP Creative Co. offers a service to perform necessary WordPress core software, plugin and theme updates on a monthly basis in each of our web care plans. Staying up-to-date will add new and improved features to your website, adds critical security patches, and will fix any bugs.
No matter how many people are visiting your website, there can always be more! As time goes on, analyze the traffic to your site, then make changes in content, and track the effects the changes had on your site’s performance. Did traffic climb? Did it drop? This will help you learn what works, and what doesn’t work, and how to continue to grow your site, and your business.
Invest in Google Analytics. If you aren’t already set setup on Google Analytics, it’s incredibly easy to create using your Gmail account – and with it, you can analyze how much traffic is going through the site, how people are finding your content, what’s most popular, etc.
Every once in a while, test the functionality of your website. Even without touching it, server updates or browser modifications can cause code on your site to break. If you have a shopping cart, contact forms and email subscription forms, make sure to test the functionality at least once a month.
Use social media to their fullest capability. Facebook and Twitter play a crucial role in expanding your influence and reputation with your visitors, and will help market your product and site through social media referrals.
If It’s Old, It Must Go!
Make sure you keep all of your information up-to-date. This is easy to forget, but if you’re promoting an event that happened three months ago, that certainly won’t look very good. Try an Archive page to help keep your main page fresh.
Backup your website
Hope for the best, but plan for the worst! Servers are known to crash, so watch your back, and make sure you backup all of your information. With WordPress, you’ll need to backup the database AND the website files that exist on your server. The easiest way to do this is to find a backup plugin and add it to your site. Learn more about backing up your WordPress website.
If you need help or have any other questions regarding what to do now that your site is live, please don’t hesitate to contact us.
Tags: Content Marketing, SEO, Small Business