Maintaining a blog is a great way to improve your business’ visibility and beef up your search engine rankings. Providing useful content within that blog will help establish you as an expert. Today, I’ll discuss some blog post ideas that provide your readers with relevant, shareable content.
If you’ve been following this blog, or doing marketing research, you’ll know how important it is to provide fresh content. But that doesn’t make it any easier, right? While I highly recommend using content writing services and professional copywriting services, I also understand that hiring someone isn’t always in the cards. And in that case, what do you do? Why, you write it yourself, that’s what.
We’ve already outlined the 3 big reasons you need a business blog, so let’s say you’ve got a spot on your website for a blog. Everything’s set up. All you need is to click a button and write.
Trust me, I know. This part, the “blinking cursor, empty page” part is the hardest. There’s a big white page in front of you, and you have no idea what to fill it with.
Don’t get too stressed out; I promise I’m here to help. These blogging categories will jumpstart your brain and provide you with months of useful content.
Useful Blog Post Ideas
1. Company Updates
This is the easiest place to start: right on your own doorstep. No one knows your business as well as you, and there’s a good chance your customers want to know what’s going on.
Do you have exciting events or promotions on the horizon? Are you making changes to your services? Is there a misunderstanding about your business that you’d like to (gracefully) clear up?
It’s always a good idea to keep your clients (and potential clients) in the loop. Doing this regularly will help your company feel relatable and reinforce the idea that you’re dependable.
2. Industry Insights
Another way to instill trust in your business is by proving that you’re involved in your niche. You can comment on industry trends, addressing how they will affect your company. You can also make predictions about your market, showing that you’re proactive and knowledgeable.
3. Spotlights
A great way to guarantee monthly writing material is to feature certain facets of your company. A monthly employee spotlight will humanize your business and show that you value the skills of those you employ. A service spotlight will help readers get a more in-depth look at what you have to offer.
A client spotlight is a great way to show off your work and publish positive testimonials from your satisfied customers.
4. Events and Community Involvement
Conferences and community events are incredible opportunities to get involved locally. Documenting your presence at these events through pictures, anecdotes, and recaps provides a fun look into your team. This also proves to potential clients that you value your community.
5. Roundups
Some of the most helpful blog posts I’ve read are in the form of a “link roundup.” This simply means that an author gathers a list of helpful links and resources centered around one topic, and adds a sentence or two of description for each one. This is helpful for a couple of reasons:
- The author has done the searching for you, putting the findings in one, easy-to-access location.
- The author has provided a quick description for each link, so that you can determine which is worth your time.
Regardless of whether the subject matter is about writing or gardening, a reader can use these roundup posts as a hub for their research, and will likely come back for more in the future.
6. Guest Posts
If you’ve already got a few posts scheduled or in the books, stockpiling a handful of “guest posts” is a great way to prepare for a blogging drought or unforeseen schedule interferences.
A guest post simply refers to a blog post written by a guest blogger; someone from outside of your company. If written by someone within your industry, a guest post can go a long way toward boosting your credibility and establishing new relationships.
Get out there and show ‘em what you’ve got.
Writing about yourself or your business can be intimidating, but a blog is an important marketing and communication tool that shouldn’t be neglected.
Remember: you’re good at what you do and you’re knowledgeable in your industry. With a few good blog post ideas, you can be on your way to spreading the word about your expertise.