Why You Need to Hire Content Writing Services

You’re probably aware of the immense difference between a thoughtfully-branded logo and one that you created three years ago using some stock clip art and Microsoft Paint.

It’s simple, really. Creative branding agencies (like LP Creative Co.), possess what many of us do not: the innate ability to look at our company objectively, without sentimental attachment, and create, using top-notch technology, an identity that expertly communicates our purpose and personality to the world.

So, if you’ve made the big decision to hire a branding agency, you get to look forward to a fancy new brand identity, the spiffiest logo you ever did see, and an incredible website to showcase your goods. You’ll be all set, right? Well… not quite. How much have you thought about content?

Content, in this specific case, is a lovely, vague little word that refers to any text (in promotion of your business) that your customers or clients read. Web page copy, pamphlets, newsletters, and blog posts are some of the big ones, as well as advertising text like slogans or product descriptions. Some of these things may seem like afterthoughts, but they are all extremely important to keep in mind when you’re paying your hard-earned cash to create an identity for your business.

Why is high-quality professional content important?

Close your eyes for a minute and imagine with me. Picture a company’s spokesperson standing at a podium. This person looks incredible; freshly cut hair, manicured fingernails, a sleek and classy suit. It’s clear that they’ve put a lot of effort, time, and money into their appearance.  Now imagine that, when they open their mouth, their words are clumsy and their sentences disjointed. You can kind of see what they’re trying to say… but it’s just not really working.

Adding poor-quality written content to a spectacularly designed website is a lot like that. You’ve spent the money, and your designer has spent many hours working on your website and brand. You’ve got to make sure the content you put on your pages match up in quality, or a lot of your visitors will be finding a different site to browse.

Let’s talk about blogs, specifically

It’s a given that you’re going to need some written content on your website… what’s not is the decision to add a blog to it.  A blog doesn’t necessarily have to be about feelings, rants, or lipstick reviews… although it could be if you wanted it to. That’s the thing about a blog: it’s yours. It can be what you want it to be, and for small business owners, it can be a spectacular way to show off your knowledge and communicate with your clientele. Whether you’re sharing an engagement photo session or advocating for the use of eco-friendly takeout containers, your readers will appreciate the fact that you know your stuff and are sharing it with them.

Having a regularly-updated blog is also a great way to boost your Search Engine Optimization (SEO). Search engines look for fresh and original content, and blogging is one of the simplest ways to get changing, shareable content out and available for searching. Here are 3 big reasons your business needs a blog.

Why would you pay someone to write for you?

Let’s revisit that spokesperson. What if, instead of just walking up there and winging it, this person had sat down with a professional speech writer who listened to what they wanted to say, and crafted a speech that represented them authentically and professionally?

This is very similar to hiring a content writing service or a qualified creative agency to provide content for your website, blog, and print media.

If you’ve put the time into building a small business, there’s a good chance you’ve got plenty to say about your industry. There’s no shame in admitting that you don’t have the time or writing skills to create the written content you’d like to see representing you… just like there’s no shame in me admitting that I don’t have the skills to design a gorgeous website or roof a house.

Take the leap.

If you’re researching design agencies don’t forget about your written content; you want your brand identity to be dynamic on every part of the spectrum. Ask your designer if they provide content services, and if they don’t, ask if they can recommend a few trusted copywriters.

Since you’re here at the LP Creative Co. blog, though, I’d be remiss if I didn’t mention that LP now offers content creation services along with incredible branding and design. By keeping all of these services in one place, you’ll be able to offer a higher level of consistency to your audience, which will help to build trust in your brand…and brand trust is definitely a good thing.

Tags: ,