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Ranking on Google Search is a must for all businesses in 2024. It is estimated that Google changes its algorithm 500-600 times a year, so ranking in SEO is a challenge that involves a lot of effort on the end of the business owner. That being said, there are key factors that can help ensure your business stays atop search results amidst the waves of changes your site will experience through Google’s online algorithm. In this article, we break down the key factors in 2024 that are helping sites stay on top of search and have an increased presence throughout Google. Furthermore, we discuss how to optimize these factors and how to leverage the SEO services at LP Creative in order to have a website that drives traffic to your site and new customers to your business.
Key Google Ranking Factors For 2024
There are a variety of factors that will always affect rankings in Google, especially in 2024. Below are some key factors to consider for Google Rankings this year.
Content Quality
One of the key factors is the quality of your content. Content on your website should be relevant, have an in-depth, professional perspective, and satisfy the search requirements of the user. Content should be regularly updated and reflect modern issues and challenges within your sector of business.
Quality Page Experience
Your website should be optimized to run smoothly and provide images and other relevant materials clearly and appealingly. The website should be stable enough to sort through without any hiccups, and users should find a fluid and comprehensive site experience that is appealing to return to if needed.
Mobile-First Indexing
Mobile-first indexing refers to your site’s ability to be navigated on a mobile device. As many consumers will first contact your site through a cell phone, having a site that is mobile-friendly and also one that has fast mobile speeds and performance is key in 2024.
Domain Authority And Age
Domains, or website addresses, that are older and well-established often perform much better due to being trustworthy, reliable sites. Strong domain authority on content related to your business is key for better ranking.
On-Page And Local SEO
Using proper heading structure, optimizing title tags and meta descriptions, and using keyword optimization are key for on-page SEO. For local SEO, verifying your Google My Business profile is up to date, and backlinking to other content, along with having quality reviews of your services, goes a long way in your business’ website having better rankings.
How To Optimize For Google’s Latest Algorithms
Optimizing your site consists of ensuring you have engaging content, verifying your SEO strategy is working, and ensuring your site is functional and easy to scroll through and access. As we discussed above, creating high-value, engaging content that answers SEO-specific prompts, questions, or topics is a great way to boost your site in the rankings while also verifying your authoritative tone on the subject matter in your respective field.
This content should have depth, with real value backing the overall offering a prospective or current customer would read. Furthermore, content must be updated regularly due to both the changes in the algorithm and the fact that new information is always being made available for different industries. Without updating content, your site will become stale and fall in ranking.
Creating content that can be shared through social channels is also a great way to drive rankings and engagement in your suite. For example, making your own graphs or highlighting meaningful stats or quotes that pertain to your business is a great way to get people talking and engaging with your site. Your social media channels should funnel back to your site, especially if your social media presence is large or you experience a lot of organic reach on various social media platforms.
Lastly, optimizing your site for SEO is a foolproof way to get higher rankings on Google Search. This will include local keywords for your region, updating and maintaining your Google My Business profile, and ensuring your website has positive customer reviews through Google itself. Also, ensuring your site is safe, such as getting an SSL certificate, is key to gaining consumer trust and performing better on Google.
Leveraging Our SEO Services For Google’s Latest Algorithms
Our experts can help improve your SERP performance by utilizing all of the factors we discussed above. We want you to have an incredible website that serves your business needs without causing you stress. Our team of SEO experts will analyze your rankings and help your site perform through Google’s algorithm. If ranking higher in Google search rankings is important to you, then please feel free to contact us — we can’t wait to be of service.