Category

Branding

a collection of items for rebranding

March 4, 2024

Thinking Of Rebranding? Need A Brand Refresh Or Redesign?

Every business or brand comes to the point where refreshing the system in some way will bring excitement back...

June 30, 2019

What You Really Need to Know about Developing a Strong Corporate Brand

Many people erroneously use the term “brand” as some form of shorthand to mean “company.” But a brand is...

Building Brands for your small business

January 15, 2019

Building a Brand for Your Small Business

Fans of classic literature are sure to remember Juliet’s legendary musing, “What’s in a name? That which we call...

August 2, 2017

Logmark vs. Logotype – Why Do You Need Both?

Logos. Everyone knows them, everyone loves them. Having a favorite logo is about as common as having a favorite...

image of person working on branding

July 11, 2017

Logo Variations: Why They’re Important to Your Business

You have a fantastic logo. It looks great on company letterhead, on your email signature, and on business cards....

June 29, 2017

What Makes a Brand? Not Just Your Logo.

Branding is not just your logo, although that’s a visual component of your identity. It is not your approved...

June 23, 2017

A Brand Style Guide: Why Your Business Needs One

Every brand, however big or small, should have a set of cohesive brand guidelines to maintain its identity. Your...

June 1, 2017

Make Your Brand New Again with a Brand Refresh

Your brand is recognizable. At a quick glance, clients know who you are and what you are about. But...

when to rebrand your business, rebrand

May 19, 2017

When is the Right Time to Rebrand Your Business?

When you’re asking big questions about your company, it’s also time to ask questions about your existing brand identity....

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