Developing the content on your website before designing how it looks will streamline the process. Your website will present all the information you need to with a layout customized to your company’s specific content.

Content marketing is a large focus for B2B marketers. This year, “Over 70% of marketers will create more content” (SmartInsights). It is important to find the right balance between quality and quantity content as a part of your Inbound Marketing strategy.

When creating your website, you have two options:

  • Write the content first, then design around it.
  • Design first, then create the content to fit inside of it.

We believe in the creating your website’s content first

Content is your website’s foundation. All of your content should point to the purpose of your website. If your company is a restaurant, for example, your website will include location and menu information. Your website’s purpose, in this case, is to bring people into your establishment.

Content is not just words. It also means headlines, client images, videos, contact forms and links. In short, content is all the media your company uses online to explain who your company is and what your goods or services can offer. The Content First method works well because it forces you to map out what your website’s purpose is and how it will achieve that purpose.

To create content that fits you as a brand, you will consider your website’s purpose, as mentioned. Think also about who your audience is. You need to know who you’re speaking to in order to write what will resonate to them. Now draft content that is meaningful and informative and interesting. It’s important to have web copy before the page layout and design can be developed. Now that you have your purposeful and optimized content, you can begin designing.

Content Shapes Creativity in Design

Knowing how people read on the internet, you will be able to shape your content into sufficient headings, infographics, and bulleted lists to keep your readers engaged.

Once you begin designing, you put all of your content together and see what’s missing. If you had designed first, you might end up deleting relevant content or adding content that doesn’t lead to your website’s purpose to fit the design. Now you can design to optimize content. You can highlight what you want to draw reader’s attention to first. The form (design) will follow the function (content).

The next time you’re planning to build a website for your business, remember the most important part: the content. We believe that what your website is saying is of utmost importance.

We can provide content writing services and professional copywriting for you. Once we have developed your web content, we will design your website around it and find the best way to deliver it. Contact LP Creative Co. today to design a website that best represents your brand and purpose.

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