Your brand is recognizable. At a quick glance, clients know who you are and what you are about. But in a lineup next to your competition, your brand doesn’t stand out. It’s not as vibrant or exciting as it could be. Maybe it’s the colors or the typography or the design. Perhaps it’s all of them. Maybe you can’t put your finger on what it is exactly, but you know it needs some streamlining.
If this sounds like your company, we can help you with a brand refresh.
Do you need a Brand Refresh?
A brand refresh is quicker and less expensive than a complete brand redesign because we use aspects of your company’s current branding and update them. But maybe a complete redesign is what your company needs. To understand the difference between the two, see our article Thinking of Rebranding? Need a Brand Refresh or Redesign?
If you’re still not sure if it’s a rebrand or a refresh your company needs, we can help you with that, too.
In the discovery process, we will talk through what you want your brand to represent and come up with a plan to best communicate that. Then we will create a visual representation of your company with a logo. If it is a completely new logo, you are probably thinking of a rebrand. If it’s a new spin on an existing logo, a brand refresh might be what you’re in the market for.
See also: A logo refresh may be a better fit than a logo redesign
You might have many versions of your brand to consolidate. We can create a brand style guide to make sure your company keeps its brand integrity across all the media you use to advertise and communicate.
Companies that have been in business for awhile often come to the rebrand/refresh decision to stay relevant in the ever-changing times. If your company has been in business for twenty years or more, your logo was probably designed for print (remember when letterhead was king?). But how does your branding translate to the web? Your brand may have existed before all the technology it uses today. Are you using technology to its fullest extent? Maybe you are for running your business, but not for representing it.
We can help with that too.
So whether you’re changing with the times or trying to stand out against your competition or looking to acquire a new target audience (most likely it’s all three), a brand refresh can do that for you. Contact us today to get started on your company’s new or improved look.