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If you are considering a brand redesign, then executing an efficient and focused rebranding strategy is key, especially when it comes to ensuring your content marketing is representative of your current business. When you look at your brand design, you may consider that rebranding is the best option to excite your current customer base, bring in new customers, and ensure your business is relevant and portray your services in the best light. In order to understand if a brand redesign is needed, the most important perspective to take is that of the customer. In this article, we will detail what a rebrand is and what it means for your business, how to know when the right time to rebrand is, and the best way to determine the most effective rebranding strategy for your business.
What Is A Rebrand?
A rebrand is the process of changing your brand’s identity in order to reflect a new direction, vision, or perception of your existing business. The rebrand is often used to update or completely transform how customers view your business and can be done for a variety of reasons. Some reasons may include brand expansion, management of reputation, market changes, differentiation, and modernization. The types of rebranding a business may go through are partial rebranding or a complete rebranding of the entire business. Rebranding can be key for getting the SEO ROI you are looking for, as a more modern business will attract more customers.
Working Out when It’s Time To Rebrand your Business
It can be hard to decide when it is time to pursue a rebranding strategy. Your band design is integral to customer recognition and consistent business presence. That being said, there are clear signs as to when your brand could use a makeover. Below are some key considerations when it comes to rebranding, the impact of your rebrand, and the difference between a brand refresh and a brand redesign.
Signs It Is Time For a Rebrand
As we said above, it can be pretty apparent when it is time to rebrand your business. Below are some of the most common signs you should look for when you are considering a brand redesign:
- Stale/outdated visuals
- Declining business growth
- Business strategy pivot
- Lack of differentiation with market competition
- Customer disconnect
- Reputation issues
- Stagnant performance
- Inconsistent brand identity
- Competitor pressure
One or more of these signs can be the determining factor in whether or not your brand identity stays the same or shifts entirely. That being said, being able to recognize which signs you are using as your rebranding strategy indicators will help you focus the rebrand to match the specific needs your business requires. By utilizing these signs, your rebrand will be targeted and make good business sense to both your customer base and your employees.
Benefits Of A Rebrand
There are many benefits to rebranding your business, and doing it at the right time can allow you to really boost your sales and excite your customer base. These benefits are why rebranding is something you should consider if you believe your business is at a turning point. Below are some of the benefits of rebranding your business:
- Realigns with your business’ vision
- Boost customer excitement
- Boost to employee morale
- Potentially increased revenue
- Ability to adapt to industry and market changes
- Competitive edge against other businesses in your industry
For more guidance in rebranding, contact the digital marketing experts at LP Creative Co.
Assessing The Impact Of Market Changes
One of the major reasons for a rebrand will be due to changes in the market your business provides its services. For example, changes in customer preferences and demands can shift what kind of products and services your business provides. Additionally, advancements in technology and increased business competition can be another reason why a rebrand may be called for. Other events, such as industry disruptions, regulatory changes, or shifting economic conditions, could all affect your business in a way that requires you to think about a rebranding strategy. By understanding why the rebrand is needed, you can make the best decision to move forward.
Brand Refresh Vs. Brand Redesign: What’s The Difference?
There are some differences and also different requirements when it comes to a brand redesign vs. a brand refresh. A brand refresh delivers slight changes to an existing brand identity in order to meet the needs of the business while keeping the core of the brand, such as a logo refresh. The brand redesign offers a more drastic change in which the core identity of your business is reworked into a new, more competitive, and modern image. A refresh is for businesses wanting to slightly update their business, while a redesign is a much bigger shake-up to the business as a whole.
Steps to Successfully Implement A Rebrand
A rebrand is done in order of general steps that will give your business the best outcome when it comes to this key change. Below are the most common steps when rebranding your business:
- Define the goal for rebranding.
- Audit your current brand.
- Conduct market research on what direction the rebrand will take.
- Develop a new brand strategy.
- Create a rebrand rollout and implementation plan.
- Update brand assets and communicate change.
- Launch, monitor, and refine.
To learn more about rebranding your business, contact the digital marketing experts at LP Creative Co.